Brand brief : Fastrack is India’s foremost youth accessories brand. It is sporty and coed. It believes that it is all about range and delivers just that in almost ungodly quick cycles. The brand stays focused on its audience and delivers what they want before they even know they want it. Fastrack is accessible and owns the playing field. It is not cheap, just affordable. It is not just about fashion but rather, lifestyle. It does not make products that are meant to be collectibles or those that will turn into heirlooms. Campaign Brief : The campaign is based on CPS Model .  Target Geo : Pan India