The Home Depot is the largest home improvement retailer in the United States, offering over one million products ranging from power tools and appliances to flooring and fuel-efficient smart home tech.

Converts on sale.

Targeting: The primary audience includes DIY homeowners, professional contractors (Pro Xtra members), and first-time home buyers aged 25 to 55. For 2026, high-performing content niches include energy-efficient home upgrades, backyard renovations , and smart home security integrations.

Restrictions: No Brand Bidding on "Home Depot" or trademarked terms is allowed. Publishers must transparently disclose their affiliations, adhere strictly to provided guidelines, and respect intellectual property, while ensuring they act in accordance with platform-specific rules and avoid any behavior or associations that could harm the Advertiser's reputation.