Brand Brief : Zandu enjoys a strong position as one of the first pharmaceutical companies to provide ‘guaranteed 100% vegetarian’ products inclusive of our capsules that are free of gelatine. All our products carry the hallmark of the 5000-year-old science of Ayurveda, and hence, they are prevention-oriented solutions that help in disease management.3 Campaign Brief : The campaign is on Cost per sale model .  Target Geo : Pan India