Brooklinen delivers high-quality, luxury bedding, sheets, and comforters directly to consumers, bypassing traditional retail markups.

Converts on sale.

Targeting: Predominantly female consumers aged 25–55 in the USA with a high household income ($150k+) residing in major urban markets including NY, LA, SF, CHI, ATL, Dallas, and Miami. Target users interested in luxury home decor and competitor brands such as Boll & Branch, Parachute, Quince, Hommey, and Company Store.

Restrictions: Brand bidding and incentivized traffic are strictly prohibited. Coupon traffic is not allowed. Wirecutter or other publishers RE the "Review/Authority Angle" copy are not allowed. Native and contextual must have a bridge page.