Quicken WillMaker & Trust provides state-specific DIY legal documents, including wills and living trusts. It is the leading alternative to expensive attorney services, offering a desktop version for local data security and an interview-style interface that simplifies complex estate planning tasks.

Converts on Sale.

Targeting: The primary audience consists of homeowners and parents aged 35 to 65 who have reached major life milestones like buying a house or having children. A secondary, fast-growing segment includes Millennials and Gen Z (ages 25–40) who are increasingly seeking digital-first solutions for pet guardianship and charitable bequests.

Restrictions: Bidding on trademarked terms such as "WillMaker," "Nolo," and "Quicken" is strictly prohibited. Advertisers must not provide specific legal advice or use misleading "Free Will" hooks. Documents are not valid in Louisiana or US Territories.