Campaign decision model
Campaign economics
Plan before you buy traffic, then replace assumptions with real test data. Approval, reversals, tracking loss, and non-media costs stay visible instead of disappearing behind a vanity ROI number.
Actual results
Completed test data
Additional costs and tracking loss
Calculations stay in your browser. Tool analytics records only the tool and action—not your numbers. Scenario values live in a URL fragment that CPA Radar strips before analytics loads.
Observed performance
This test produced positive contribution
Net profit is $230.00 on 1,000 clicks.
- Actual EPC
- $0.48
- ROI
- 92%
- Recorded conversion rate
- 2%
- Net approval rate
- 80%
- Cost per paid conversion
- $15.63
- Breakeven EPC
- $0.25
- Earnings per paid conversion
- $30.00
- Estimated tracking leakage
- 0 conversions · $0
Decision check: compare your actual EPC with the network's headline EPC only after using the same approval window.
Model definitions and limits
Plan mode models 1,000 clicks. Conversion rate is click to submitted conversion; tracking loss, approval, and reversals are applied in that order. ROI uses traffic and other campaign costs. CPM traffic is converted to an effective CPC using the entered CTR.
Analyze mode uses net approved earnings rather than multiplying a headline payout. Tracking-loss estimates are directional, not recovered revenue. Neither mode models cash-flow delay, caps, attribution windows, lifetime value, or traffic-quality changes.