Acorns Early (formerly GoHenry) is s a great way for kids (age 6-18) to learn the value of money. Acorns Early helps kids develop healthy earning, saving, budgeting, and spending habits that will last a lifetime.

Converts on parent activation.

Targeting: Parents with children aged 6-18, particularly those interested in teaching their kids about financial responsibility, budgeting, and saving. Their online activity may include searching for educational resources, participating in parenting forums, and engaging with content on family finance management. Parents ages 35-55 with 80K+ household income.

Any creatives being used outside of those provided must be sent in for prior approval.