Campaign decision model

Campaign economics

Plan before you buy traffic, then replace assumptions with real test data. Approval, reversals, tracking loss, and non-media costs stay visible instead of disappearing behind a vanity ROI number.

Forecast

Campaign assumptions

Currency

Traffic buying modelCost per clickUSD

Conversion rate%Click to submitted conversionPayout per paid conversionUSD

Reality adjustments

Approval rate%Reversal rate%

Tracking loss%Other cost per 1,000 clicksUSD

Calculations stay in your browser. Tool analytics records only the tool and action—not your numbers. Scenario values live in a URL fragment that CPA Radar strips before analytics loads.

Forecast per 1,000 clicks

The assumptions clear breakeven

Expected profit is $184.50 per 1,000 clicks after the adjustments entered.

Adjusted EPC: $0.4845
ROI: 61.5%
Cost per paid conversion: $18.58
Paid conversions / 1k clicks: 16.15
Breakeven conversion rate: 1.24%
Maximum breakeven CPC: $0.4845
Revenue / 1k clicks: $484.50
All-in cost / 1k clicks: $300.00

Decision check: compare the breakeven CVR and maximum bid with your worst plausible case—not just the averages.

Model definitions and limits

Plan mode models 1,000 clicks. Conversion rate is click to submitted conversion; tracking loss, approval, and reversals are applied in that order. ROI uses traffic and other campaign costs. CPM traffic is converted to an effective CPC using the entered CTR.

Analyze mode uses net approved earnings rather than multiplying a headline payout. Tracking-loss estimates are directional, not recovered revenue. Neither mode models cash-flow delay, caps, attribution windows, lifetime value, or traffic-quality changes.