Sesame Care's "Everyday Rx" program provides a marketplace for uninsured and underinsured patients to access over 350 generic medications for a flat $1 fee. The platform eliminates insurance hurdles by offering transparent, direct-to-patient pricing on both telehealth consultations and home-delivered prescriptions.

Converts on a completed telehealth appointment booking or initial prescription purchase.

Targeting: Aged 18–50, focus on "Young Professionals" and "Gig Economy Workers" who lack traditional employer-sponsored health insurance. High-converting segments include those searching for "affordable ED meds," "online birth control," "low-cost anxiety treatment," or "telehealth no insurance."

Restrictions: No Brand Bidding or TM+ bidding. Limit of one conversion per day per customer. Marketing must clearly state that "Everyday Rx" is a membership-based savings program and not a direct insurance plan.