Company Description: IDFC First Bank (formerly IDFC Bank) is an Indian Private Sector Bank that is owned by IDFC, an integrated infrastructure finance company. IDFC Bank, headquartered in Mumbai offers numerous financial services through its nationwide branches, internet and mobile. It offers services like saving accounts, fixed deposits, home loans products, personal loans, NRI accounts by using technology and service –oriented approach, to make banking more simple and accessible at anytime and from anywhere. Campaign Description: IDFC credit card Campaign  needs to be promoted on CPA (cost per card disbursal) model where the validation will be done for card disbursals only. Targeting audience - Male and Female  Objective:    To deliver card disbursals Brand key words - IDFC credit card, IDFC CC, IDFC Credit