Lifeguard is an AI-powered digital privacy and scam protection service. The app provides SMS filtering to block spam and scam texts, email phishing protection, automated personal data removal from 120+ data broker sites, dark web monitoring with breach alerts, and a Chrome browser extension for safe browsing.

Converts on successful subscription. Traffic must be sent to the correct page (yearly or monthly).

Targeting: High-net-worth individuals, tech-adopting seniors, and family stakeholders who prioritize financial privacy and digital asset protection.

Restrictions: No incentivized traffic or unauthorized brand bidding is permitted. Marketing materials must avoid making absolute guarantees of 100% protection or using misleading "scareware" tactics.