MetLife is a large global insurance company, providing coverage for veterinary expenses related to pets, including dogs and cats. The insurance typically covers a variety of services such as accidents, illnesses, surgeries, and sometimes routine care like vaccinations and wellness exams, depending on the plan.

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Targeting: Age 25-65, pet owners who are responsible and financially invested in providing healthcare for their pets.

Restrictions: No bidding on branded/trademarked terms, direct linking, use of brand names in ads, commission on e-gift card and gift card purchases, multi-touch and double commissioning, downloadable software applications, and the use of public coupon codes, with some prohibited keywords and restrictions.