Riddex Plus is a plug-in pest control device that uses patented electromagnetic pulse technology through a home's existing wiring to repel rodents and cockroaches without chemicals or traps. Each unit covers approximately 1,000 to 2,000 square feet and includes a built-in nightlight, providing a non-toxic, "set-it-and-forget-it" solution safe for children and most non-rodent pets.

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Targeting: Primary audiences include families with children, pet owners (excluding rodent-family pets), and eco-conscious homeowners looking to avoid chemical sprays or messy traps.

Restrictions: No incentivized or SMS traffic is allowed. All custom creative assets, including email subject lines and "From" lines, must be submitted for approval prior to use. Marketing must avoid false or deceptive claims and must clearly disclose dramatizations or paid endorsements.