Wonga is a well-known online lending platform that provides short-term loan options designed to help consumers manage unexpected expenses or short-term cash needs.

Converts when new customer's loan is validated and successfully funded.

Targeting: South African residents aged 18+ with a valid South African ID. The primary audience consists of employed individuals needing short-term "bridge" financing (up to R4,000 for new users) to cover unexpected expenses until their next payday.

Restrictions: Marketing must strictly adhere to the South African National Credit Act (NCA) and Consumer Protection Act. Prohibited: misleading claims (e.g., "guaranteed approval," "no credit checks"), aggressive "hard-sell" tactics, or targeting vulnerable demographics. All ad copies must be transparent about interest rates and fees. Ensure your landing pages or creatives do not imply that loans are a solution for long-term debt management.