Company Details: Nielsen Confluence is a market research panel where users install the Confluence TV or Mobile App to share their viewing and app usage habits. By joining, users contribute to media research and get rewarded with gift cards, vouchers, or UPI payments. Campaign Details: This campaign focuses on app installs + active users (users must keep the app installed and running, with required permissions enabled). Conversion Flow (Payable Action) User clicks the tracking link. Completes a short registration form (basic details: age, gender, household info). Generates login ID & password. Downloads and installs the Confluence App (TV or Mobile). Logs in with registered credentials. Grants all required permissions Completes Profile Survey Keeps the app active and running on device (status: Installed + Active). Payout is triggered only when: Install = Yes User Status = Active (app not deleted/removed). Geo: India