Ethos - Term Insurance - CPL (US) {Social,Display}
$52.50 CPLactive✓ verified live 31h ago
MaxBounty · Insurance / Life · US · live 21 days · compare this product across geos & networks →
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Should you run this?
- ✅ Best version of this deal: this listing pays as much as or more than the 1 other tracked version of the same product. Compare →
- 📊 Payout vs its vertical: beats 89% of the 481 live Finance & Investing offers we track (vertical median $3.00).
- 🛡️ Stability: Payout unchanged since we started tracking it 21 days ago.
Payout history
Description
Ethos is an easier, faster, and better way to get life insurance for American families through our 100% online experience.
Converts on lead sold.
Targeting: 20-59y/o, over $100k household income, suburban typically.
Can't run Ethos branded creatives on Social
https://docs.google.com/document/d/1zOizVHicB07v_u_idksKMrQ9uShqXyxg
Restrictions: No NY, and only pays on 20-59 y/o leads
Converts on lead sold.
Targeting: 20-59y/o, over $100k household income, suburban typically.
Can't run Ethos branded creatives on Social
https://docs.google.com/document/d/1zOizVHicB07v_u_idksKMrQ9uShqXyxg
Restrictions: No NY, and only pays on 20-59 y/o leads
Change log (10 events)
| Observed | Type | Field | Old | New |
|---|---|---|---|---|
| 7/6/2026 | offer_new | — | — | — |
| 7/19/2026 | epc_changed | epc | 0.2625 | 0.2684964200477327 |
| 7/20/2026 | epc_changed | epc | 0.2685 | 0.498960498960499 |
| 7/21/2026 | epc_changed | epc | 0.499 | 0.5954391891891891 |
| 7/22/2026 | epc_changed | epc | 0.5954 | 0.6059451219512195 |
| 7/23/2026 | epc_changed | epc | 0.6059 | 0.5753424657534246 |
| 7/24/2026 | epc_changed | epc | 0.5753 | 0.6048387096774194 |
| 7/25/2026 | epc_changed | epc | 0.6048 | 0.5495689655172413 |
| 7/26/2026 | epc_changed | epc | 0.5496 | 0.5120481927710844 |
| 7/27/2026 | epc_changed | epc | 0.512 | 0.4975609756097561 |
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