YourSelfFirst is a self-assessment platform offering detailed personality, emotional intelligence, and cognitive quizzes. The funnel leverages an extensive, "mentally exhausting" questionnaire (often 100+ questions) to build user investment, leading to a low-cost trial offer to unlock results.

Converts on sale.

Targeting: Primary audience includes self-improvement enthusiasts and social media users (ages 18–45) interested in psychometric testing, MBTI, Enneagrams, or "Shadow Work."

Restrictions: Not allowed: Misrepresenting the initial trial as "free" when it requires a credit card. You must not hide or obscure the auto-renewal terms—trials typically roll into a $29.95–$47.99 monthly subscription. Branded keyword bidding is prohibited. Creative must avoid claiming to provide clinical medical/psychological diagnoses. Leads from Louisiana (US) and Quebec (CA) may have specific regional compliance requirements regarding recurring billing.