Affiliate Program: GoldX Credit Card (Co-branded with Yes Bank & BOB) Company Description: GoldX is a revolutionary credit card that rewards users in 24K Digital Gold instead of conventional points, cashback, or miles. It aims to deliver long-term value to users, positioning itself uniquely in the credit card rewards landscape. Target Audience: Age: 25–50 years Primary Filter: Users with at least one active or inactive credit card Segments: Active Credit Card Users: Credit affluent, optimize card usage, looking for alternative reward options Investment Savvy Users: Seek long-term value and optimal investment returns Travel Optimizers: Plan trips in advance, optimize flights and hotels, value zero-forex benefits Campaign Objective: Generate Soft-pull Accepted events as the primary marketing KPI Target 100–150 Soft-pull Accepted events/day during the first week and scale up to 500/day based on quality Serviceable Locations: 11,500 pincodes Campaign can run pan-India if pincode targeting is not feasible Payout Structure: Soft-pull Accepted Quality Guardrail: Soft-pull Accepted → Final card shipments should be at least 20% (Soft KPI) User Journey / Flow: User clicks affiliate link → lands on GoldX website/landing page Fill in Lead Form: Phone Number → OTP → Pincode → Email → PAN → Gender → Marital Status → Employment Type → Monthly Income Range Submit details → Soft-pull Accepted/Rejected event triggered (Soft-pull definition: CBIL score checked (>720 usually), validates long-term investment intent) Tracking & Validation: Affiliate tracking via Admitad platform (S2S integration recommended) Billing will be based on validated Soft-pull Accepted events CRM reporting from client: ideally weekly Campaign Highlights for Affiliates: Unique value proposition with gold rewards, differentiating from conventional cards High payout potential based on quality conversions Clear KPI alignment: Soft-pull