EverlyWell360 offers convenient at-home lab testing designed for individuals seeking proactive control over their health. Popular among preventative health enthusiasts and those frustrated with traditional healthcare, the platform provides FDA-authorized collection kits for hormone tracking, cardiovascular monitoring, and early health insights. Customers receive physician-reviewed results with actionable next steps—all from the comfort of home.

Converts on single test.

Targeting: Ages 40–65; 65% women, 35% men; employed professionals with moderate health literacy; interested in preventative care, tracking overall wellness, or gaining deeper insight into symptoms

Restrictions: Do not discourage visits to doctors; do not refer to tests as diagnostic; do not claim to diagnose conditions; avoid language related to medical diagnosis unless it includes provider involvement. No incent traffic, no misleading claims.

Creatives to be made by approval.