Ethos - Term Insurance - CPL (US) {Social,Display}
$52.50 CPLdead
MaxBounty · Insurance / Life · US · live 30 days
Model this payoutPrefills the fixed conversion payout; your traffic assumptions stay in your browser.
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Should you run this?
- 📊 Payout vs its vertical: beats 89% of the 470 live Finance & Investing offers we track (vertical median $2.03).
Payout history
🔒 11 older events are hidden — create a free account to see this offer's full payout history.
Description
Ethos is an easier, faster, and better way to get life insurance for American families through our 100% online experience.
Converts on lead sold.
Targeting: 20-59y/o, over $100k household income, suburban typically.
Can't run Ethos branded creatives on Social
https://docs.google.com/document/d/1zOizVHicB07v_u_idksKMrQ9uShqXyxg
Restrictions: No NY, and only pays on 20-59 y/o leads
Converts on lead sold.
Targeting: 20-59y/o, over $100k household income, suburban typically.
Can't run Ethos branded creatives on Social
https://docs.google.com/document/d/1zOizVHicB07v_u_idksKMrQ9uShqXyxg
Restrictions: No NY, and only pays on 20-59 y/o leads
Change log (17 events)
🔒 11 older events are hidden — create a free account to see this offer's full payout history.
| Observed | Type | Field | Old | New |
|---|---|---|---|---|
| 7/31/2026 | epc_changed | epc | 0.4944 | 0.5089058524173028 |
| 8/2/2026 | epc_changed | epc | 0.5089 | 0.44776119402985076 |
| 8/3/2026 | epc_changed | epc | 0.4478 | 0.47106563161609033 |
| 8/4/2026 | epc_changed | epc | 0.4711 | 0.44776119402985076 |
| 8/5/2026 | epc_changed | epc | 0.4478 | 0.4781420765027322 |
| 8/7/2026 | offer_dead | status | active | dead |
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