Affiliate payout impact calculator
A payout cut can turn a profitable campaign negative overnight; an increase can create room to scale. Enter the old and new payout with your actual traffic and approval metrics to see what the change does to your margin.
Payout change
Use the payout in USD. Approval rate converts submitted conversions into expected paid conversions.
Traffic cost
Can the campaign survive?
- Payout change-20%
- Effective traffic cost per click$0.5000
- Old expected EPC$0.8000
- New expected EPC$0.6400
- Old ROI60%
- New ROI28%
- Old maximum break-even CPC$0.8000
- New maximum break-even CPC$0.6400
- Old profit per 1,000 clicks$300.00
- New profit per 1,000 clicks$140.00
- Profit impact per 1,000 clicks-$160.00
- CVR needed to break even at the new payout1.56%
- CVR needed to preserve the old profit2.5%
- VerdictSurvives: new EPC clears traffic cost by $0.1400 per click
What this model assumes
EPC is payout multiplied by click-to-conversion rate and approval rate. Break-even bid is EPC. ROI compares that expected revenue with traffic cost only; tracker fees, creative costs, fixed overhead, refunds after approval, and conversion-rate uncertainty are not included.
See a change worth testing? Check the payout changes feed and the offer's history before assuming the new rate will hold.