Focused forecast
ROI and breakeven calculator
Find the conversion rate and maximum bid your campaign must beat. Unlike a headline ROI widget, this view includes approval, reversals, tracking loss, and non-media costs.
Forecast
Campaign assumptions
Reality adjustments
Calculations stay in your browser. Tool analytics records only the tool and action—not your numbers. Scenario values live in a URL fragment that CPA Radar strips before analytics loads.
Forecast per 1,000 clicks
The assumptions clear breakeven
Expected profit is $184.50 per 1,000 clicks after the adjustments entered.
- Adjusted EPC
- $0.4845
- ROI
- 61.5%
- Cost per paid conversion
- $18.58
- Paid conversions / 1k clicks
- 16.15
- Breakeven conversion rate
- 1.24%
- Maximum breakeven CPC
- $0.4845
- Revenue / 1k clicks
- $484.50
- All-in cost / 1k clicks
- $300.00
Decision check: compare the breakeven CVR and maximum bid with your worst plausible case—not just the averages.
Model definitions and limits
Plan mode models 1,000 clicks. Conversion rate is click to submitted conversion; tracking loss, approval, and reversals are applied in that order. ROI uses traffic and other campaign costs. CPM traffic is converted to an effective CPC using the entered CTR.
Analyze mode uses net approved earnings rather than multiplying a headline payout. Tracking-loss estimates are directional, not recovered revenue. Neither mode models cash-flow delay, caps, attribution windows, lifetime value, or traffic-quality changes.
Need to read a completed test instead? Analyze actual results.